Getting to know Generation Z – Key Learnings from our event

On Tuesday 14 March '23, IFMA Belgium Chapter organised a theme evening around 'Generation Z'. Those present were able to get to know Generation Z in the flesh, as the professional organisation brought together four enthusiastic students in the field of Facility Management who are about to graduate. A better representation of 'Generation Z' could not be imagined!

Anton Maes, Workplace Strategist & Change Manager and Board Member IFMA Belgium Chapter, opened the evening with a look back at past work. In summary, over the past decades we have increasingly automated routine tasks, so that today they are mainly performed by computers or robots (production). Non-routine tasks are reserved for humans.

The different successive generations:

  • Baby boomers: born between 1940 and 1960, during a period of economic growth, with a lot of competition in the labour market. 
  • Generation X: 1960 to 1980, a period characterised by double-earners, economic instability, critical thinkers and the drive for independent living. 
  • Generation Y: 1980 to 1995 (also named millennials), a period of personal growth – the ‘Me’ generation – but also the value of family and friends gaining importance.
  • Generation Z: 1995 to 2010
IFMA Belgium Chapter --- Getting to know Generation Z

Generation Z introduces itself

To better understand Generation Z, four female students were invited to introduce their generation:

  • Esmee van den Heuvel (NL) intern at Procos – 2nd year undergraduate FM course in Breda 
  • Fien Deryckere, business psychology student, intern at Brainmove  
  • Chloé Kumpen, Intern Advisor People & Change at KPMG, Master student at KU Leuven
  • Alexandra Van Den Berghe, marketing intern at Brainmove  

The environment and world of Generation Z is one in which technology is booming. They have many diverse contacts due to the rapid adaptation of technology. Climate change and climate awareness are high on their agenda. The Covid-19 pandemic also led to heightened health concerns. The share of Generation Z in the workplace in 2025 is estimated to be around 30%.

Generation Z is characterised by:

  • War for talent
  • Own USPs (unique selling proposition)
  • Own priorities 
  • Studying through ‘talent learning management system’ (LMS) 
  • Applying via Bamboo HR (HR software as a service with an applicant tracking system)
  • Generation Z sees their own lives as their main occupation; the job is (work) is an occupation on the fringes of their own lives.  

Values of Generation Z 

  • Social responsibility, sustainability and diversity 
  • Adopt a very critical attitude towards their potential employer as future employees  
  • Do not want a new flashy office every year  
  • Meaningfulness = doing meaningful work, making a difference  

The working environment

Generation Z wants flexibility in the broadest sense of the word. Hybrid working goes without saying, but the working environment should above all be what we as Generation Z like. They are very individualistic!  

  • Collaboration is important 
  • Being inspired and inspiring others  
  • Spontaneous contacts  
  • Spontaneous conversations  
  • ‘One size fits one’: ourselves 


  • Generation Z is the first digital native generation  
  • They are fused with their smartphone  
  • They prefer not to use the telephone  
  • Face-to-face contact is desired, but not necessarily physical (video conferencing)

About the author

Picture of <b>Eduard Coddé </b>

Eduard Coddé

Journalist FCO Media.

This article is a translation of Eduard's article on Thanks for sharing.

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